Kumari Couture - Fashion Designer Clothing

Privacy Policy

Effective Date: 1st August 2025

Kumari Couture ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and protect your information when you use our website hello@kumaricouture.com  to browse or shop for Asian clothing online.

1. Who We Are

We are Kumari Couture, an online retailer based in the United Kingdom, specialising in Asian clothing and fashion. 

We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR).

2. What Personal Data We Collect

We may collect and process the following types of personal data:

• Identity Data: First name, last name, title
• Contact Data: Email address, phone number, billing and delivery address
• Financial Data: Payment card details (processed securely via third-party      providers – we do not store card data)
• Transaction Data: Details about purchases and orders
• Technical Data: IP address, browser type, operating system, login data, time      zone settings, and site usage (via cookies)
• Marketing and Communication Data: Preferences in receiving marketing from us

3. How We Collect Your Data

We collect data in the following ways:

• Direct interactions (e.g. account creation, placing an order, signing up for our newsletter)
• Automated technologies (cookies and analytics tools)
• Third parties (e.g. payment providers or delivery services)

4. How We Use Your Personal Data

We will only use your personal data when legally permitted. We may use your data to:

• Process and deliver your orders
• Communicate with you about your orders or inquiries
• Provide customer support
• Send you marketing updates (only if you’ve opted in)
• Comply with legal obligations
• Improve our website and user experience

5. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

• Contractual necessity: To fulfil your orders
• Consent: For email marketing (you can withdraw consent at any time)
• Legal obligation: To comply with UK laws (e.g. tax regulations)
• Legitimate interest: To improve our services and prevent fraud

6. Sharing Your Data

We do not sell your personal data. We may share your data with trusted third parties such as:

• Payment processors (e.g. Stripe, PayPal)
• Courier and delivery services
• Email marketing platforms (e.g. Mailchimp, if applicable)
• IT and hosting providers
• Legal or regulatory authorities (if required)

All third parties are required to respect your data and comply with UK GDPR.

7. International Transfers

If any of our service providers are outside the UK, we ensure appropriate safeguards (e.g. Standard Contractual Clauses) are in place to protect your data.

8. Data Security

We use secure technologies and procedures to protect your personal data, including:

• SSL encryption
• Secure payment gateways
• Access controls and firewalls

9. Data Retention

We retain personal data only for as long as necessary:

• For order processing: typically 6 years (for tax and accounting compliance)
• For marketing: until you unsubscribe or request deletion

10. Your Rights (UK GDPR)

You have the right to:

• Access your personal data
• Request correction or deletion
• Object to or restrict processing
• Withdraw consent (for marketing)
• Lodge a complaint with the Information Commissioner’s Office (ICO)

Contact the ICO: https://ico.org.uk

To exercise your rights, contact us at hello@kumaricouture.com 

11. Cookies

We use cookies to:

• Improve website functionality
• Track visitor usage (via Google Analytics or similar)
• Remember your shopping preferences

You can manage or disable cookies through your browser settings. 

12. Changes to This Policy

We may update this Privacy Policy periodically. The latest version will always be available on our website with the effective date noted above.

13. Contact Us

If you have any questions about this Privacy Policy or how we use your data, please contact us:

📧 Email: hello@kumaricouture.com
📞 Phone: 07300392126